By addressing these key objectives, I seek to contribute valuable insights into the decision-making process for businesses, marketers, and content creators grappling with the evolving landscape of digital marketing. My research will provide a thorough study to determine whether Generative AI can be much more efficient, and cost-effective, and provide the unique quality and creativity that human writers bring. Ultimately, my research will equip decision-makers with a well-rounded perspective, enabling them to make informed choices to bolster their online presence and engage their target audiences more effectively.

Relationship to relevant theoretical and professional/artistic literature I first wanted a comprehensive review of the fundamental aspects, methodologies, and algorithms involved in Search Engine Optimization (SEO) and reviewed Sial, A et al (2023) study: Search Engine Optimization: A Review about Concepts, Techniques, and Algorithms. This paper delves into the world of SEO, exploring its core concepts, best practices, and the latest techniques used to enhance website visibility and ranking on search engine results pages (SERPs). A critical aspect covered in the article is the black-hat SEO techniques that are considered unethical and can lead to penalties from search engines. The article emphasizes the importance of adhering to ethical SEO practices for long-term success. Next, I reviewed Feuerriegel, S. et al (2023) study: Generative AI, which offers a comprehensive overview of the emerging field of Generative Artificial Intelligence. The study delves into the fundamentals of generative models and their applications across various domains. The paper begins by introducing the concept of generative models and the underlying principles that govern their functioning. It explains how GANs operate on a min-max game framework, comprising a generator and discriminator, and how they iteratively improve to generate high-quality data resembling real-world samples. Furthermore, the article delves into the various applications of generative AI, ranging from image and text synthesis to voice generation and style transfer. It demonstrates how generative models have revolutionized the field of creative content generation, contributing to advancements in art, design, and entertainment. Next, I read Nobile, C. (June 26, 2023) article: The Impact of Generative AI on SEO: How to Align Your Search Strategy with the Latest AI Developments, which discusses the influence of generative artificial intelligence on Search Engine Optimization (SEO) strategies. Noble highlights how AI-generated content has revolutionized the way businesses and marketers approach SEO practices. The article commences by introducing the concept of generative AI, which involves training models to generate human-like content autonomously. These AI-generated pieces have become increasingly sophisticated and now possess the capability to produce articles, blogs, and even product descriptions that closely resemble those created by human writers. Consequently, businesses are leveraging this technology to streamline content creation processes and maintain a constant flow of fresh, relevant material. Finally, I read Yec. (August 17, 2023) article: Generative AI For Content Creation: How Marketers Can Use It, which explores the practical applications of Generative AI in content creation for marketers. It delves into the transformative potential of AI-driven content generation and its impact on marketing strategies. The article highlights how marketers can leverage AI to streamline content production, enhance personalization, and optimize engagement.