Comparing how Effective Generative AI can help with On Page Search Engine Optimization as compared to Human Content Writers.

Welcome to the official blog of my research paper. For my research paper, I will focus on comparing and contrasting content provided by Generative AI and Human Content Writers and its overall effect on the online presence of businesses. To achieve this, I will design and develop two websites of the same industry hosted live. One website will have all content produced by Generative AI and the other website will have all content produced by Human Content Writers. Both Generative AI and Human Content writers will provide content for the website with at least 3 main pages and two blog posts pertaining to the chosen industry and also provide Meta Tags and descriptions for each of the pages and blogs. Content for both websites will each have a paradata in the form of a blog to record how the content was produced. I will analyze which content produced by Generative AI and Human Content Writers had the best quality. I aim to achieve this by getting opinions from my coursemates, and industry people. I will also use an online plagiarism checker. I aim to use Google Analytics I will set up on each website to analyze which website ranked well in Google’s search engine. I will also make recommendations on which content creation method is much more efficient and cost-effective. In my upcoming blog posts, I will delve deep into  comparing the effectiveness of Generative AI with that of human content writers when it comes to On-Page SEO. I promise to provide you with valuable insights, data-driven comparisons, and actionable tips that will empower you to make informed decisions for your SEO strategies. So, stay tuned and join me on this exciting quest to understand the future of content creation and SEO. Your SEO game is about to level up!

Find below the Project Title, Abstract, Objectives, and Contribution of my Major Research  Paper.

Comparing how Effective Generative AI can help with On Page Search Engine
Optimization as compared to Human Content Writers

Ebenezer Hans Mensah, Toronto Metropolitan University

ABSTRACT

In today’s fast-paced digital world, with Petrosyan’s (2023) statistics of 5.18 billion internet users worldwide, amounting to 64.6 percent of the global population, businesses recognize the importance of establishing a strong online presence. This has led to an increased reliance on search engine optimization (SEO) to reach their target audience.(Stefanov & Atanasova, 2023). However, SEO can be a time-consuming and challenging process, especially for small businesses with limited resources. (Gabbert, 2021).

This research aims to compare how Effective Generative AI can help with On Page Search Engine Optimization as compared to Human Content Writers. Ultimately, this minimal viable product aims to dissect and analyze the capabilities of Generative AI when applied to SEO tasks, providing valuable insights into whether Generative AI can surpass human content writers in enhancing website performance and search engine rankings.

OBJECTIVES

Throughout the process of my research, I will conduct a comparative analysis of the effectiveness of Generative AI in enhancing On-Page Search Engine Optimization (SEO) as opposed to traditional Human Content Writers. I will first delve into the efficiency and scalability of Generative AI compared to Human Content Writers. I will assess the ability of Generative AI and Human Content Writers to ascertain who provides content quickly and consistently, making it suitable for businesses requiring large volumes of content within tight timelines. I will also analyze the cost-effectiveness of using Generative AI versus employing Human Content Writers. I will explore the financial implications of adopting Generative AI, whether Generative AI can reduce labor costs and operational expenses, which can be particularly advantageous for resource-constrained businesses. The research will also investigate the quality and creativity of content produced by both Generative AI and Human Content Writers. Ultimately, I aim to provide a comprehensive comparative analysis of Generative AI and Human Content Writers in the realm of On-Page SEO.

CONTRIBUTION

By addressing these key objectives, I seek to contribute valuable insights into the decision-making process for businesses, marketers, and content creators grappling with the evolving landscape of digital marketing. My research will provide a thorough study to determine whether Generative AI can be much more efficient, and cost-effective, and provide the unique quality and creativity that human writers bring. Ultimately, my research will equip decision-makers with a well-rounded perspective, enabling them to make informed choices to bolster their online presence and engage their target audiences more effectively.

Relationship to relevant theoretical and professional/artistic literature I first wanted a comprehensive review of the fundamental aspects, methodologies, and algorithms involved in Search Engine Optimization (SEO) and reviewed Sial, A et al (2023) study: Search Engine Optimization: A Review about Concepts, Techniques, and Algorithms. This paper delves into the world of SEO, exploring its core concepts, best practices, and the latest techniques used to enhance website visibility and ranking on search engine results pages (SERPs). A critical aspect covered in the article is the black-hat SEO techniques that are considered unethical and can lead to penalties from search engines. The article emphasizes the importance of adhering to ethical SEO practices for long-term success. Next, I reviewed Feuerriegel, S. et al (2023) study: Generative AI, which offers a comprehensive overview of the emerging field of Generative Artificial Intelligence. The study delves into the fundamentals of generative models and their applications across various domains. The paper begins by introducing the concept of generative models and the underlying principles that govern their functioning. It explains how GANs operate on a min-max game framework, comprising a generator and discriminator, and how they iteratively improve to generate high-quality data resembling real-world samples. Furthermore, the article delves into the various applications of generative AI, ranging from image and text synthesis to voice generation and style transfer. It demonstrates how generative models have revolutionized the field of creative content generation, contributing to advancements in art, design, and entertainment. Next, I read Nobile, C. (June 26, 2023) article: The Impact of Generative AI on SEO: How to Align Your Search Strategy with the Latest AI Developments, which discusses the influence of generative artificial intelligence on Search Engine Optimization (SEO) strategies. Noble highlights how AI-generated content has revolutionized the way businesses and marketers approach SEO practices. The article commences by introducing the concept of generative AI, which involves training models to generate human-like content autonomously. These AI-generated pieces have become increasingly sophisticated and now possess the capability to produce articles, blogs, and even product descriptions that closely resemble those created by human writers. Consequently, businesses are leveraging this technology to streamline content creation processes and maintain a constant flow of fresh, relevant material. Finally, I read Yec. (August 17, 2023) article: Generative AI For Content Creation: How Marketers Can Use It, which explores the practical applications of Generative AI in content creation for marketers. It delves into the transformative potential of AI-driven content generation and its impact on marketing strategies. The article highlights how marketers can leverage AI to streamline content production, enhance personalization, and optimize engagement.

BIBLIOGRAPHY

Petrosyan, A. (August 29, 2023). Number of Internet and Social Media Users Worldwide as of April 2023. Statista:https://www.statista.com/statistics/617136/digital-population-worldwide/

Tesseras, L. (18 May, 2021). Steep Rise in Demand for Marketers with Digital Skills 

Marketingweek:https://www.marketingweek.com/steep-rise-demand-marketers-digital/

Naylor, I. (June 28,2023). 4 Challenges that will Come Up when Starting a Digital Marketing Agency

Appinstitute:https://appinstitute.com/4-challenges-that-will-come-up-when-starting-a-digital-marketing-agency/

Feuerriegel, S., Hartmann, J., Janiesch, C., & Zschech, P. (2023). Generative AI.

ResearchGate. https://www.researchgate.net/publication/370653602_Generative_AI

Nobile, C. (June 26,2023). The Impact of Generative AI on SEO: How to Align Your Search Strategy with the Latest AI Developments.                                                                                                        

Skyword. https://www.skyword.com/contentstandard/the-impact-of-generative-ai-on-seo/

Sial, A. H., Khuhro, M., Kumar, K., & Oad, A. (2023). Search Engine Optimization: A Review about Concepts, Techniques, and Algorithms.

ResearchGate. https://www.researchgate.net/publication/370549900_Search_Engine_Optimization_A_Review_about_Concepts_Techniques_and_Algorithms

Yec. (August 17, 2023). Generative AI for Content Creation: How Marketers Can Use It. 

Forbes. https://www.forbes.com/sites/theyec/2023/08/17/generative-ai-for-content-creation-how-marketers-can-use-it/?sh=3b22450f619e

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