LOGO DESIGN PROCESS - Part 2

After 10 business days, I get a message from Robin. “Hello Hans, your logos are ready, kindly check your email”.  Find logos designed below.

GENERATIVE AI LOGO DESIGN

Let me know your thoughts in the comment section. What do you think of the logos designed by Robin and the ones designed by Generative AI Logo Maker?

LOGO DESIGN SURVEY

After receiving the logos from Robin, I created an online survey.  40 people amongst whom are fellow Cohorts, Lecturers, Design Industry Players, and friends took part in the survey.  The main aim of the survey was to determine if logos designed by Generative AI are as good as logos designed by Human Designers. Two questions were asked during the survey. 1. Which of the two logos do you prefer? and 2. Which logo do you think was created by Robin the Human Creative Manager?  Find the results of the survey below.

DIGIBY SURVEY RESULTS

Of the 40 survey participants, 27 (67.5%) preferred the logo designed by Robinson Aryee, while 13 (32.5%) preferred the logo generated by the AI logo maker for “Digiby.” Furthermore, 26 participants (65%) correctly identified the logo created by Robinson Aryee as the one designed by the human creative manager.

DIGIBAR SURVEY RESULTS

For the “Digibar” logo, 28 participants (70%) favored the design by Robinson Aryee, and 12 participants (30%) favored the AI-generated logo. In this case, 23 participants (57.5%) correctly attributed the logo designed by Robinson Aryee to the human creative manager.

PERSONAL THOUGHTS ON SURVEY RESULTS

The survey results revealed interesting insights into public perception regarding logos created by human designers and AI. In both cases, logos designed by Robinson Aryee received higher preference ratings, suggesting that human-created logos are more appealing to the surveyed individuals. This is consistent with the idea that human designers possess a level of creativity and intuition that AI logo generators may struggle to replicate. Furthermore, it is noteworthy that a significant portion of the participants correctly identified the logos created by Robinson Aryee. This indicates that participants were able to distinguish between logos designed by a human and those generated by an AI tool to some extent. This suggests that there may be certain characteristics or nuances in human-designed logos that participants are subconsciously recognizing. However, I would like to remove any bias and also consider the cost and time it took to get both logos designed. In terms of cost, there is a significant contrast between the two approaches. The logo designed by Robin Aryee incurred a direct cost of $500. This cost reflects the fee for his expertise, creative input, and labor. On the other hand, the logo generated by the AI logo maker was entirely free, as it did not involve any monetary expenses. This financial aspect makes AI-generated logos an attractive option for those with budget constraints, startups, or individuals looking for cost-effective design solutions. The time factor is also noteworthy when comparing these two approaches. The logo designed by Robin Aryee required two weeks to be completed. This two-week timeframe accounts for the ideation, design, and revisions. In contrast, the AI-generated logo was created in just one hour. AI design tools are capable of producing logos rapidly, making them an appealing choice for projects with tight deadlines or when quick turnaround is essential.

In conclusion, while human designers, such as Robinson Aryee, continue to excel in delivering creative, unique, and aesthetically pleasing designs, AI logo makers offer a compelling alternative based on cost-effectiveness and speed. For clients with flexible budgets and an appreciation for the artistry of design, human designers remain the preferred choice. The survey participants demonstrated a clear inclination towards logos crafted by Robinson Aryee, highlighting the value of human creativity and the distinctiveness it brings to design. On the other hand, AI-generated logos are a practical solution for those with budget constraints and time-sensitive projects. The cost savings and rapid turnaround offered by AI tools can be essential in various scenarios, particularly for smaller businesses or projects requiring a quick design solution. Ultimately, the choice between human designers and AI logo makers hinges on a client’s specific needs, priorities, and constraints. The decision-making process should consider factors such as available resources, project objectives, and the desired balance between cost, time, and design quality. As technology continues to advance, it is likely that AI design tools will become even more sophisticated, potentially closing the gap in design quality, and further complicating this decision for clients in the future.

From the survey, both logos designed by Robin got the highest preference so both will be used for the two websites. Website development for both “digiby” and “digibar” are ongoing currently. Stay tuned and join me on this exciting quest to understand the future of content creation and SEO. Your SEO game is about to level up!